Statistics Reporting

Reporting statistics in client reports – A few thoughts

September 20, 2014

A few thoughts on reporting statistical findings (and no, this is not academical jargon – its is the smart way to report the findings to your clients): 1. As marketing researchers we generally follow the APA (American Psychological Association) style of reporting so when reporting e.g. significance (p‘<‘.05), never put a ‘0’ in front of the decimal (i.e. p‘<‘.05) if the number cannot be greater than 1.00. So p‘<‘.05 is correct, and p‘<‘0.05 is not the proper reporting style. Statistical output of significance testing, effect size (e.g. Cohen’s d), [READ MORE]